Saturday, June 15, 2024

9 Worthwhile Advertising Grants for Nonprofits & How one can Apply


An efficient advertising technique is paramount for conducting your nonprofit’s mission and making a real impression. Securing funds to energy your nonprofit advertising plan isn’t at all times simple, although.

Advertising efforts ought to account for 5-15% of your working finances. Typically, that’s nonetheless not sufficient to successfully unfold the phrase. In case your finances is tight otherwise you merely wish to broaden your outreach efforts, take into account exploring advertising grants for nonprofits.

There are a number of nonprofit advertising grants obtainable. Whereas some are particular to a sure trigger or sector, others are geared towards solely smaller or bigger organizations. When you’re interested by which grant it is best to apply for, this information will discover the next:

Nonprofit advertising grants may also help your group construct a stable outreach technique. However this could solely be completed after discovering the appropriate grant in your wants and following the required steps to use. Let’s dive into the fundamentals!
Click here to get a consultation with our team and learn about the most powerful nonprofit marketing grant: The Google Ad Grant.

What are advertising grants for nonprofits?

A nonprofit grant is a fund awarded to an eligible group that doesn’t must be repaid. Advertising grants are sometimes rewarded based mostly on nonprofit values or trade standards. These grants come from varied sources:
A chart defining the different types of marketing grants for nonprofits


  • Authorities grants are funded by the federal government or with taxpayer cash. Authorities grants are given on the federal, state, and native ranges.
  • Basis grants are funded by organizations devoted to funding the nonprofit sector. They’re typically began by people.
  • Company grants are funded by company firms, like Google or Walmart, that wish to use a few of their cash to assist philanthropic causes. These usually make up a part of an organization’s bigger company giving technique.

Nonprofit grants might be additional divided by their funding mission, similar to:

  • Unrestricted funds cowl day-to-day working prices and assist the overall work of a corporation.
  • Capital assist helps particular capital campaigns like building or renovation initiatives.
  • Restricted funds assist a selected objective, mission, or program. That is the most typical sort of grant funding.

Nonprofit advertising grants can help with finishing up charitable initiatives, supporting donor outreach, and spreading consciousness.

Any advertising or promotion you do in your on-line giving web page, thrilling fundraising occasions, and different initiatives might be taken to the following stage with the appropriate advertising grant. Plus, all donor communication and retention efforts might be elevated with enhanced advertising communications. For instance, you should use a grant to ship out focused e mail newsletters to new members.

The worth of grants to nonprofits is immeasurable, particularly when you take into account the impression that your group can have in your mission in case your advertising plan and fundraising efforts exceed objectives.

The place to search out advertising grants for nonprofits

The method for locating and making use of for advertising grants will differ relying in your mission, your funding mission, and the grant you select. That’s why earlier than you begin your seek for the perfect advertising grant in your nonprofit, be sure to outline your mission and conduct the required analysis.

You already know what your mission is, but it surely’s vital that you simply’re capable of successfully talk it to anybody, particularly when you’re making an attempt to get a grant from them. They should resonate along with your mission as a lot as you do, in addition to totally perceive what your objectives are and the way a grant will assist you attain them.

Subsequent, we suggest you begin off the search course of with grant databases. There’s a big selection of grant analysis assets that you would verify, however we suggest these:

  • GrantStation— A database to look, evaluate, and apply for nonprofit grants.
  • GrantWatch — One other database to search out and apply for nonprofit grants.
  • — A web site beneath the Workplace of Administration and Finances to assist nonprofits discover federal grant-making businesses.
  • GuideStar — A web-based database that connects nonprofits with grant alternatives (and vice versa). Create a profile in your nonprofit to begin making use of for grants, whereas additionally serving to grant-makers uncover your trigger.
  • — A web site that advertises upcoming grant alternatives per U.S. state.
  • — A web site that makes the machine-readable IRS 990 dataset obtainable for nonprofit professionals.

Together with devoted grant databases, you may as well conduct a easy on-line search. To slender down outcomes and discover related grants, analysis widespread key phrases associated to your mission.

For instance, let’s say you run a nonprofit group that gives clear water. When you search key phrases like “sustainability” or “atmosphere,” you may discover grants like Georgia Energy’s Waters for Georgia Grant that align along with your eligibility.

How one can apply for nonprofit advertising grants

As beforehand talked about, every grant software course of will differ in line with the grant. To provide you a normal overview of the applying course of, most grants require you to carry out these steps:

The steps needed to apply for marketing grants for nonprofits

  1. Assessment grant tips. Pay particular consideration to due dates, eligibility necessities, and proposal directions. Make sure that you meet all eligibility standards.
  2. Collect vital documentation. Have all vital paperwork together with your tax-exempt standing, monetary statements, 501(c)(3) dedication letter, and all different supporting supplies readily available.
  3. Write a mission proposal. By way of a proper request to a funder, talk your trigger and why it’s price funding. Be particular and discuss with information to steer funders of your skill to amplify your impression. Take into account together with current initiatives that talk to your group’s effectivity and credibility.
  4. Assessment and submit the applying. After you have stuffed out all vital fields, evaluate your software to make sure that it’s correct and compelling. When you’re making use of to multiple grant at a time, maintain observe of all of your purposes and observe up if vital.

Remember that some grants, together with the Google Advert Grant, require you to optimize your present web site for the perfect advertising outcomes. Which may imply it’s worthwhile to scope further time to audit your supplies and make enhancements based mostly on grant necessities.

9 prime nonprofit advertising grants

There are various grants to discover, so sifting by databases might sound daunting. Confer with this checklist of nonprofit advertising grants to begin your search.

Google Advert Grants

Check out Google Ad Grant, a marketing grant for nonprofits that amplifies organizations on Google search.The Google Advert Grant program awards $10,000 in advert credit to eligible nonprofits every month. This grant permits nonprofits to advertise their digital content material. In case your group complies with this system’s guidelines and tips, it will probably proceed to obtain this grant every month for so long as it wants!

With the Google Advert Grant program for nonprofits, organizations can:

  • Improve on-line conversions, together with donations, volunteer sign-ups, occasion registrations, and extra
  • Attain out to new donors and volunteers by viewers focusing on
  • Market a number of advert campaigns to advertise completely different initiatives or applications
  • Analyze and observe efficiency to create simpler advertisements that drive motion

The Google Grant isn’t your conventional nonprofit advertising grant the place the funding group has solely a restricted amount of cash to allocate. Any nonprofit that meets Google’s eligibility necessities and complies with the continuing tips can apply for this grant! Try this video for eligibility suggestions:

As a result of Google presents such a big sum to nonprofits, this system has stiff software and eligibility necessities. These embody holding your web site up-to-date, sustaining account hygiene, and optimizing your marketing campaign pages.

These actions all fall beneath the umbrella of Google Advert Grant administration. Many nonprofits outsource their grant administration to a devoted Google Advert Grant company. Relying in your finances and objectives, your group can select to handle grants in-house or associate with an professional company.

Learn more about partnering with an expert Google Ad Grant agency to apply for and manage this nonprofit marketing grant.

The Carnegie Company

Check out The Carnegie Corporation, a marketing grant awarder for nonprofits focused on all sorts of causes.The Carnegie Company is a grant-awarding establishment that invests in nonprofits that wish to make significant change on the earth. Contemplating that the inspiration’s mission is “to advertise the development and diffusion of information,” this can be a nice nonprofit advertising grant alternative. Accessible grants vary from training grants to peacebuilding grants to equality grants.

The Carnegie Company often contacts the organizations it awards grants to. Nonetheless, their Grant Inquiries web page states that you simply’re welcome to contact their crew or discover their different potential funding sources. To examine previous grantees, discover The Carnegie Company’s grant database.

The Coca-Cola Basis

The Coca-Cola Foundation has issued nonprofit marketing grants to support more than 350 initiatives.Since 1984, the Coca-Cola Basis has awarded greater than $1.5 billion in grants to assist group initiatives world wide.​ The truth is, Coca-Cola is dedicated to giving again 1% of its prior yr’s working earnings yearly.

The corporate helps over 350 separate applications and initiatives associated to secure water entry, financial empowerment, local weather resilience, catastrophe preparedness and response, and extra. Observe that they don’t settle for unsolicited proposals for grants out of respect for all stakeholders’ time.

Walmart Basis

The Walmart Foundation awards marketing grants for nonprofits whose missions align with their CSR priorities.Walmart and the Walmart Basis present greater than $1.7 billion in money and in-kind donations to assist nonprofit organizations whose missions align with their philanthropic priorities. Their grantees are often cut up between the precedence areas of alternative creation, sustainability, group constructing, and racial fairness.

Over the previous decade, Walmart has financially supported FoodCorps, a nonprofit that gives meals and meals training to American elementary schoolers. Up to now 4 years, Walmart has awarded FoodCorps over $4 million in grants.

Ford Basis

The Ford Foundation awards marketing grants to nonprofits dedicated to civic engagement, fighting inequality, and promoting environmental sustainability.The Ford Basis was based 85 years in the past and is without doubt one of the largest personal foundations within the U.S. With an endowment of $16 billion, the inspiration awards grants to nonprofits which are devoted to civic engagement, preventing inequality, and selling environmental sustainability. They’ve a restricted variety of applications and initiatives, so discover all of their grant alternatives.

To see their previous grants, discover their database of over 8,000 grantees. They assist all kinds of organizations, like Columbia College, Carnegie Corridor, and Borealis Philanthropy which addresses racial inequity in journalism.

Amazon Net Providers

Amazon Web Services offers the IMAGINE Grant, which is separated into three different nonprofit marketing grant programs.Amazon Net Providers IMAGINE Grant is devoted to empowering nonprofit organizations to leverage expertise to advance their objectives. Nonprofits can apply to 3 IMAGINE Grant applications. Two purpose to assist fundraisers transfer their analysis and advertising to the cloud in order that they will innovate rapidly and at a decrease value, whereas one focuses on nonprofits utilizing generative AI to speed up impression.

Award packages can vary from $20,000 in AWS Promotional Credit score to $200,000 in unrestricted monetary assist. Latest grantees embody Charity Navigator, Bat Conservation Belief, and One Easy Want.

Financial institution of America

Bank of America advances progress in low and moderate-income communities by awarding marketing grants for nonprofits.Financial institution of America is a longstanding grantor for nonprofits. The corporate goals to advance financial mobility and social progress in low- and moderate-income communities nationwide. Their grants are centered on serving to missions that serve primary wants like meals and housing, workforce growth and training, and group growth. When you work in one among these industries, you’re candidate for these nonprofit advertising grants.

They’ve sturdy nonprofit alliances, together with sponsorships and grants to native organizations that assist enhance monetary lives. They even contain staff within the motion by office giving. As an example, Financial institution of America proudly presents volunteer grants and matching items by its basis. These funds are awarded to nonprofits the place staff volunteer or donate.

Invoice & Melinda Gates Basis

The Bill & Melinda Gates Foundation offers nonprofit marketing grants to help promote global health, education, and poverty alleviation.The Invoice & Melinda Gates Basis is a personal basis that goals to assist folks lead wholesome, productive lives. In the US, it seeks to make sure everybody has entry to alternatives to reach college and in life. In creating international locations, it helps raise folks out of starvation and excessive poverty.

Whereas the inspiration focuses on international well being, training, and poverty alleviation, it additionally acknowledges that efficient outreach is prime for driving impression, making this a robust nonprofit advertising grant alternative.

Observe that the inspiration primarily immediately invitations proposals however sometimes awards grants by printed RFPs. You possibly can discover the grantmaking course of and obtainable alternatives on its web site.

NBCUniversal Native Affect Grants

NBCUniversal Local Impact Grants offers nonprofit marketing grants in categories like storytelling and community engagement.As a number one industrial broadcast tv and radio community, NBC understands the significance of efficient communication. They’re additionally dedicated to giving again to charity. This yr, NBCUniversal Native Affect Grants will award nonprofit organizations $2.5 million.

To be eligible, organizations should work in at the least one among three particular areas:

  1. Youth Training and Empowerment, together with in-school and out-of-school applications that equip youth with instruments for achievement, like STEM training and youth entrepreneurship.
  2. Subsequent-Technology Storytellers, together with applications that develop pathways for younger voices from underrepresented communities to discover careers in information, arts, sports activities, and leisure.
  3. Group Engagement, together with applications that allow folks to have interaction and volunteer domestically.

In case your nonprofit engages in one among these areas, this can be the nonprofit advertising grant for you. The grants are normal working grants and will probably be awarded between $100,000 and $1 million.


The PayPal Giving Fund uses PayPal's payment processing platform to award nonprofits grants that can be used for marketing purposes.You’ve in all probability heard of and even used PayPal’s fee processing providers. Nonetheless, do you know in addition they have a Giving Fund?

With it, they encourage philanthropy from particular person shoppers who use the PayPal platform. This drives extra folks to make use of their providers and will increase charitable giving.

Right here’s how the PayPal Giving Fund works:

  1. Nonprofits create a registered PayPal account. They’ll obtain decrease processing charges and entry to donation alternatives throughout PayPal and its associate organizations like GoFundMe.
  2. Supporters donate by PayPal or one among its companions. Your nonprofit might want to register for the fund to mechanically be listed within the PayPal app and on PayPal’s fundraising website as grant-eligible for donors. Many PayPal companions will even cowl processing charges in your nonprofit.
  3. PayPal supplies the donor with a receipt and sends the cash to the nonprofit. The funds are added to your nonprofit’s account, and PayPal even supplies collaborating charities with a month-to-month donation report.

As one among our favourite CSR examples, PayPal repurposes its expertise to assist nonprofits. It additionally makes charitable giving part of donors’ on a regular basis lives.

Further Sources

Advertising grants for nonprofits are invaluable assets that may catapult your mission and fundraising efforts farther than you’ve ever thought potential. This journey can all begin by discovering the appropriate grant in your nonprofit wants. Hopefully, you discovered some viable choices within the checklist above or by the grant databases that we really helpful.

If you wish to proceed your analysis on the perfect nonprofit grant and how one can broaden your advertising potential, discover the next assets:

Get a free consultation with Getting Attention to talk about one of the best nonprofit marketing grants: The Google Ad Grant.


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